Website Localization Platform Comparison

Hundreds of businesses choose Localize over Smartling

Smartling is an enterprise TMS with a proxy-based website solution (GDN) and a growing AI ecosystem. Localize is built for website teams—using a lightweight JavaScript snippet to detect on-page content, keep translations continuously in sync, and support multilingual SEO without complex proxy configuration.
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Hundreds of businesses choose Localize over Smartling

" We're super impressed with the results from Localize. They helped us translate 9 sites and applications into 14 languages, resulting in a 100% increase in translated visits - all at 50% less than other translation management providers. "

Tanya Bentz
Senior Marketing Manager
Comparison

Feature-by-Feature Comparison

Designed for scalability, Localize automates translation workflows end-to-end. Compare Localize and Smartling feature-by-feature.

Basic

Popular
$10/month
Basic features for up to 10 users with everything you need.
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Business

$20/month
Advanced features and reporting, better workflows and automation.
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Enterprise

$40/month
Personalised service and enterprise security for large teams.
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Overview
Basic features
Users
10
20
Unlimited
Individual data
20GB
40GB
Unlimited
Support
Automated workflows
200+ integrations
Reporting and analytics
Analytics
Basic
Advanced
Advanced
Export reports
Scheduled reports
API access
Advanced reports
Saved reports
Customer properties
Custom fields
User access
SSO/SAML authentication
Advanced permissions
Audit log
Data history
Features
JavaScript-based website localization
Audio Localization Support
Translation QA Workflows
Multilingual SEO controls
Google Glossary Sync
Automatically Block Spam Content
Shared Glossaries Support
Visual Translation Editor
Smart Automations
Glossary Support
Advanced Translation Memory
Dynamic Content Element Support
Project Activity Tracking
Computer-Assisted Translation Tools
Textual and Visual Context
What Sets Us Apart

What Makes Localize Stand Out

Why Choose Localize vs. Smartling

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
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Translate and publish from your site—not through proxy complexity

Localize installs as a lightweight JavaScript snippet that detects on-page content and keeps translations updated as your site changes.Smartling’s website localization is typically delivered through its Global Delivery Network (proxy + client-side components).

For teams that want the fastest path to multilingual web experiences with minimal infrastructure changes, Localize is simpler to adopt and operate.
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Dashboard mockup
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Built-in multilingual SEO controls

Localize supports language subdirectories and SEO settings (including hreflang automation) so translated pages are indexable and structured correctly without multiplying sites. 
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AI Hub vs. continuous web delivery

Smartling recently introduced a centralized AI Hub for managing MT and LLM providers, settings, and reporting. Localize also supports AI translation, but the key advantage for web teams is that translations stay in sync automatically as content changes—without adding operational steps or heavy configuration.
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Dashboard mockup
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Enterprise-Level Solutions With Realistic Pricing

Money matters, but so does growth. That’s why Localize’s plans and subscriptions are designed to fit the budget of every team without breaking the bank or forcing you to choose between translation and other high-priority projects. Our pricing page has all the details – and we’re here to help you choose.

Hundreds of businesses
choose Localize over others

" Localize was an easy way for us to add multi-language localization to our existing web app without any major changes. It’s so simple to drop in the Localize code snippet and start translating web pages immediately! And the best part is, it lowered our human translation costs by more than 40% "

Nicole Hermoso
Product Manager

Get started with Localize

Translate in minutes, not months
Localize is a no-code tool that eliminates the need for expensive dev resources
All-in-one translation platform
Easily translate your web app, website, UI, help docs, and more
Delight your international users
Reach and engage global audiences by delivering a multilingual experience

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Quickest Method for Publishing Translations

Talk to an expert today to find out how you can translate your website in minutes, not months.
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Q&A

Frequently Asked Questions

Learn more about our localization tool.

What are the main differences between Localize and Smartling?

While both Localize and Smartling offer translation management solutions, they cater to different needs and technical skill sets. Localize stands out with its intuitive platform and automation features, enabling even non-developers to translate content quickly and efficiently. Smartling, in contrast, often involves a more complex setup and greater technical involvement. This key difference in usability, combined with Localize's focus on seamless integrations and responsive support, makes it a more accessible and streamlined solution for a broader range of users.

Does Localize or Smartling offer better translation quality?

Both Localize and Smartling offer high-quality translations, but their approaches differ.  Localize excels by combining efficient AI translations with optional human review, ensuring both speed and accuracy. This allows for faster turnaround times and potentially lower costs compared to Smartling, which often relies heavily on human translation with a more involved workflow. 

Which platform has better integrations with other tools?

Localize offers a wider range of integrations with popular CMS platforms, marketing automation tools, and developer tools through its robust API. This makes it easier to connect with your existing tech stack and streamline your workflow compared to Smartling.

How do Localize and Smartling handle different content types (websites, apps, documents)?

Localize excels at translating a wide range of content types, including websites, web applications, and documents, with a focus on automation and ease of use. Its features for handling dynamic content and automatically detecting new content make it particularly well-suited for businesses with frequently updated websites and applications. While Smartling also handles various content, Localize's streamlined approach and versatility make it a strong choice for localization needs.

Is Localize or Smartling more affordable?

Localize offers transparent subscription-based plans with clear tiers based on usage like pageviews and team members, making it easy to predict your budget. While Localize also offers customized pricing for unique needs, it avoids the per-word translation fees that often characterize Smartling's model. This makes Localize a more predictable and potentially budget-friendly option for businesses with ongoing translation needs.

Is there a free trial available for Localize?

Yes, you can try Localize free for 15 days and discover how it can help you expand your global reach, improve customer satisfaction, and accelerate your growth.