The International Cat Association, or TICA, is the world’s largest genetic registry of pedigreed cats. Founded in 1979, they promote comprehensive standards for domesticated cats and provide information and resources about breeding and care.
International registrants were unable to register their pedigreed cats online without translated application forms in their native languages. Applicants were forced to download and mail in paper applications. This manual process became so backed up that responses were months behind, creating issues for TICA’s scalability and success. They knew it was time for change.
Scalability and use of a Salesforce integration were two of the largest determining factors when it came to finding the right localization solution for TICA. With Localize, they found that there was a ready-made Salesforce integration, scalable projects interface, powerful workflow automation and a variety of translation options to quickly provide the translations their clients needed.
Since working with Localize, TICA has seen an increase of 30% in business growth and revenue. Site usage has also increased, reporting 100% more international users with the addition of 15 languages to their website. Month over month projections continue to rise and TICA has never seen such growth since its inception.
„Der Einsatz von Localize hatte einen enormen Einfluss auf unser Geschäft. Wir haben nicht nur ein phänomenales internationales Wachstum erlebt, sondern erkennen auch die Inklusivität, die wir all jenen Menschen bieten konnten, die sonst auf andere Dienste angewiesen gewesen wären.“ Danny Nevarez, COO
